AFS Business Directions - for AFS Hong Kong

Our Vision

A Better Financial World – We ignite opportunities for businesses and investors by providing a better deal for everyone.

Our Directions

AFS Hong Kong is a subsidiary company that provides financial services to investors in Hong Kong and China. The office is located in Tsim Sha Tsui, which is a bustling commercial and shopping district in Hong Kong.

The decision to set up an office in Hong Kong was driven by the fact that there are many investors who are business owner or individuals in Hong Kong who are interested in the private investment fund financial services that AFS offers. Having a local office enables AFS to provide better support to these investors and to develop closer relationships with them.

The Hong Kong office also allows AFS to gain a better understanding of the local market and regulatory environment. This is important because the financial industry in Hong Kong is highly regulated and there are many complex rules and regulations that companies must comply with. By having a local presence, AFS is better equipped to navigate these regulations and to ensure that it is providing its clients with the best possible service.

In summary, AFS Hong Kong’s location in Tsim Sha Tsui is strategic and driven by the company’s desire to support its investors in Hong Kong and China, and to gain a better understanding of the local market and regulatory environment.

Our Approach

Many companies seeking funding say they want a different and better kind of partner. Someone to help them scale without taking control. To challenge them without driving them too hard too fast. To treat them with the honesty, respect and empathy they deserve. We take pride in being more flexible, patient and supportive than any other funding provider. We help discover sources of new growth potential then work in partnership to make a difference. We recognise that companies need more than just money. We provide practical and strategic support directly and also through access to our broader networks. We want you to focus on your business not on fundraising. We run a fast and focused process understanding your business and funding needs, we provide early feedback and make practical suggestions for alternative options.

Our Mission

We aim to be the most efficient funding platform in the region.